The "electric car " as we know it, has been evolving at a rapid pace, and with advancement in battery technology and "wonder materials," like carbon-fiber, we could be on the brink of a steady switch to electric mobility. BMW is convinced that electric cars are the future of motoring and will concentrate their efforts in this direction.
Board member of development at BMW , Herbert Diess, was speaking to Autocar on this subject. Electrification, according to him, is imminent and fueling the growth of the electric car would be newer, more stringent emission regulations. The automotive sector is among the most regulated businesses today, and government policies would play a major role in deciding the future course of the automotive scene. Europe would be the epicenter for this as has been the case since medieval times
Having said that, there has been no change in the BMW philosophy of "sheer driving pleasure." Until recently, electric cars’ lack of appeal and character, along with a high asking price, had kept the common public away from the idea of owning one. The performance-crazy half of the populous have seen the potential of the electric car and have slowly began to accept the idea.
The BMW i8
European emission regulations call for reducing carbon and particulates to 95 g/km and meeting these standards would call for more electric-drive technologies. Stricter regulations would mean Europeans would most likely be the first to see these technologies in daily use. Already, modern BMW cars feature a combination of hybrid drive and conventional engines. A point will be reached when further reduction in CO2 emission would be difficult. This would eventually require us to shift to 100 percent electric drive.
The BMW i8
Click past the jump to read more about BMW-i
BMW i
BMW’s debut into the electric car market was marked by the launch of the BMW i sub-brand during the 2013 Frankfurt motor show. The launch of the BMW i3 and i8 was seen as a step in the right direction but was met with skepticism. The company launched the products in the European market during the following months. Since then, the response has been fantastic. Until mid-November 2013, word was out that BMW i The BMW i3
BMW to Focus on Electric Mobility