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Ok, for the record, they aren’t officially-sanctioned police cruisers making a routine check at the Nurburgring.But they sure look believable, don’t they?A pair of vehicles – a BMW M3 Coupe and an Audi S3, to be exact – was recently spotted at the ‘Ring sporting some pretty intimidating police wraps. From what we’ve heard, these two cars are owned by civilians that are part of a group called the ‘Ring-Police’.We don’t know a good deal about these guys, but judging from the website stickered on the two cars’ rear bumpers, it looks the Ring-Police is a group of custom tuners that have been getting quite the following in Germany.
Piece Brosnan with the BMW Z8 in The World is Not EnoughYou wouldn't know it if you weren't a serious film buff or marketing exec, but Propaganda GEM is responsible for a big share of the products you see placed in films. The entertainment marketing agency represents such brands as Audi, Lamborghini, Nokia, Panasonic, Bang & Olufsen and Casio, to name just a few. And it has a new client: the BMW Group. Following such films as I, Robot and Iron Man, Propaganda has helped Audi significantly increase its profile in Hollywood. But the agency will be terminating its 13-year relationship with Audi (and, we'd expect, Lambo along with them) in order to take on BMW (together with Mini, Rolls-Royce and BMW motorcycles), spearheading a new marketing initiative for the Bavarian automaker. Having temporarily stolen the James Bond spotlight from Aston Martin and Lotus in the mid-Nineties and launched The Hire film short series in 2001, BMW is no stranger to product placement, but the tie-in with Propaganda promises to take things to the next level. Apparently Munich's marketing budget has increased recently, thanks in large part to the termination of the company's Formula One program this year. BMW's sponsorship of the 2012 Olympic Games in London will only be the tip of the proverbial iceberg, as we can expect to see its products and those of its subsidiaries in more movies, television shows, music videos and video games in the near future
BMW's EfficientDynamics Vision concept car combines the best of all worlds with incredible fuel efficiency, breaktaking performance, and sensational looks.It's powered by a three-cylinder turbo-diesel engine, lithium polymer batteries, and electric motors front and rear. The BMW Vision gets a U.S. unveiling next week at the Los Angeles Auto Show, Dec. 4-13. The only bad news: The BMW Vision is more vision than production-ready concept car. What you'd most likely see on sale would be the key components such as the drivetrain and battery technology transplanted to a more mainstream body. [Read more...]
If we told you BMW was planning a new car with more carbon fiber than any previous model, you might assume we were talking about a new project out of the “M” division. But take a look at that headline again. Yes, that’s right — BMW has announced the Megacity microcar will make substantial use of the exotic material. [Read more...]
