DUBAI - BMW Middle East said last year was the most successful year in the Group’s history in terms of regional sales as the German automobile company sales jumped by nine per cent in the region.
The company reported record sales for both new and pre-used BMW cars in the region for 2011 and said the UAE contributed 47 per cent of the regional sales across 14 markets in the Middle East. Three new models will be launched in the first half of 2012, Dr Joerg Breuer, managing director, BMW Group Middle East, told reporters at a news conference on Tuesday.
With a total of 18,657 BMW and MINI vehicles delivered to customers across 14 Middle East markets, the company’s year-end results clearly demonstrate the continued strength of both brands in the region - with most of its importers reporting an increase in sales in 2011 and a number of markets recording a double-digit growth.