BMW's naming system is about to get a major overhaul as a flood of upcoming entry-level models have made things difficult.
Speaking at a recent press event, Sales and Marketing Director Ian Robertson said "There will be an evolution of naming across all brands." That's pretty vague, but the executive hinted "there are a lot numbers that can be exploited in the future."
MINI and Rolls-Royce will also be affected by the change and it is possible that both brands could eventually adopt an alphanumeric naming structure.
Read more: http://www.worldcarfans.com/111072935343/bmw-to-adopt-new-naming-structure#ixzz1TsaZQtkg
