Seduction, BMW tells us, is the name of the game in the modern roadster market. Demographic evidence and customer confessions suggest that hardly anyone actually needs a wind-in-the-hair car with a small trunk and just two seats, so people have a lot of time to stroke their chins, consult the position of the planets and think about the purchase. We aren't talking corn harvesters or fire trucks here. Buyers have to fall in love. [Read more...]
