BMW's i8 is full of innovative technology.
The BMW i8 plug-in hybrid
is one of the most technologically advanced supercars
on the market. At $135,000, most people will never even see the
high-priced exotic in person, let alone drive one.
So BMW is making many
of the i8's features available on its more "affordable" models.
The German auto giant is launching a series of national television
advertisements to highlight features from the i8 that can be found on
the company's everyday road cars, it shared exclusively with Business
Insider.
“Innovation is at the core of everything we do. Following in
the lead of the BMW i8, which epitomizes innovation, we are elevating
the technology across our entire range of BMW models, as highlighted in
this national campaign,” said Trudy Hardy, vice president of marketing
for BMW of North America.
Below, take a sneak peek the three ads, which will begin to air nationally on September 1st.
The first ad, called "Looking Forward," shows off the i8's full-color heads up display (HUD).
BMW
The
i8's fighter-jet style HUD projects important information like the
car's speed, navigation direction, safety sensors, and even the road's
speed limit. The HUD allows drivers to monitor the vehicle's vital
information without having to take their attention away from the road.
BMW
The
feature is now available now on BMW's 2015 3-series sedans as part of a
$3,150 Technology Package. The Technology Package HUD will provide
drivers with basic information like speed and navigation. However, if
you are looking for even more bells and whistles, BMW is offering a more
advanced version of the HUD with its $950 Driver Assistance and $1,900
Driver Assistance Plus Packages.
BMW
Have a look at the complete ad:The second ad, called "Eyes Everywhere," highlights the i8's surround view camera system.
BMW
The
surround view camera system projects a 360-degree panoramic view of the
car's surroundings onto the i8's infotainment display. The panoramic
view is especially useful when manoeuvring the hybrid supercar around in
tight spaces.
BMW
In
this ad, it is revealed that the surround view camera can also be found
on BMW's 2015 X3 compact luxury crossover. The surround view camera is
available now as an optional extra as part of its $2,850 Driver
Assistance packages.
BMW
Here the full "Eyes Everywhere" ad:The final ad in the series, called, " Change" focuses on the BMW's state-of-the-art LED headlight technology.
BMW
The
i8's LED headlights are some of the most advanced and energy-efficient
in the business. The LED system is fully adjustable, meaning it can
alter itself based on driving conditions to provide optimal illumination
at all times. The system on the i8 turns along with the car's steering
to provide drivers with better vision around corners.
BMW
As
the lights dim on the commercial, a pair of LED headlights suddenly
turn on to reveal that they are actually installed on the company's 2015
5-series executive sports sedans, as well as in the i8. The LED
headlights are now a part of the 5-series' optional $1,900 Lighting
Package.
BMW
Take a look at the complete "Change" ad here:
S
Read more:
http://www.businessinsider.com/bmw-i8-technology-2014-8#ixzz3Bn9ts6IC
