Starting 2015
BMW has announced plans to roll out different designs for its next generation of core models.
Many people are criticizing both mainstream and premium automakers for launching cars with very little styling differentiations within the range but now it seems at least one of them will address this issue. According to BMW brand design director Karim Habib, next-gen cars will look more different than one another as the Bavarian marque says each model is going "to have its little world."
Expect the next generations of the 1-, 3-, 5- and 7-Series to adopt a more individualized styling which will maintain brand exclusivity according to Habib. He also specified upcoming models will benefit from a new headlamp technology with high intensity LED lamps which will allow BMW to create different designs for the front end of their core models while maintaining the signature double kidney grille.
The slimmer LED headlights of the forthcoming 7-Series have freed up room which has allowed BMW to install a significantly bigger front grille but lesser models like the 3-Series for which such a technology is not suitable due to cost concerns will rely on conventional headlights and a different front end.
Source: autocar.co.uk
